Heather McGough, co-founder of Lean Startup Co., joins Kara Goldin, founder and CEO of Hint, for a conversation about the importance of failure. Do one important thing: make better, faster business decisions. More recently, the approach outlined in The Lean Startup has received criticism, but is that fair?

Unlike mass production, which attempts to meet the needs of all customers when demand occurs, lean production involves meeting the needs of loyal customers on a scheduled or predictable basis. Returning to our B-M-L cycle again in Figure 2 we need to learn if our target metrics are moving our product towards the goals in the initial vision or not. Lean production is an efficient approach to customer relationships. The Lean Startup (LS) methodology proposes a process for agile and iterative validation of business models. Despite the widespread recognition of the importance of coaching, there is a lack of knowledge of how the role of coaches in accelerators interacts with the lean startup methodology.
If the metrics show we are moving toward the goals, then the startup can and should persevere. About the Author Get the Book ยป About the Author Eric Ries.

Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk. In this post I argue that it is not, because that is all it is, an approach, albeit a very good one. The Lean Startup, by Eric Ries, was first published in 2011 and has since become the bible for startup entrepreneurs around the world. This book shows you how. This question is perhaps the most important one for a Lean Startup. But recently an important countervailing force has emerged, one that can make the process of starting a company less risky. Using an ethnographic study design combined with interviews, this study investigates entrepreneur-coach relationships in the context of a university-based accelerator. Vastly better, faster business decisions.

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